Guest Post

Guest Post Requests:

When and How to Accept them for Your Blog

When you’re relatively new, it’s easy to become excited that someone–anyone–wants to contribute to your blog and accept them all. Unfortunately, not all of those guest posts will make a good impact with your audience. Some might even bring down the quality of your blog. Most bloggers need time to learn the difference between a good guest post and a useless one.

In this article, we’ll pinpoint good and bad guest post requests and how to pick and choose the ones that are worth it from the ones that aren’t. We are assuming that you have already decided to accept guest posts but aren’t sure how to go ahead with it.

Let’s get started!

When To Accept Guest Post Requests (Or Not)

So you’ve decided to accept guest posts on your blog. Maybe you have a “write for us” page or the emails are coming in on their own. It’s important to remember that not every guest post request deserves a follow-through. Let’s see the reasons why.

Receiving The Standard Guest Post Request Email – First Impressions

As you know, a large part of content marketing is guest posting on other sites. The main purpose of guest posting as a content marketing strategy is to receive a link back to a pillar page or website.

Guest posting as a trend in content marketing has grown exponentially thanks to content marketers like Neil Patel. A few years ago, Neil Patel published a post all about guest posting and included an email template for getting in touch with blog managers on other sites.

This email template has been used and reused so many times that it’s easy to recognize. Receiving many types of emails that look the same starts getting old pretty fast.

Knowing when one of these emails is worth your response and when it’s not, takes a bit of time to master. Here are some tips to help you know when they deserve a follow-through and when they don’t

An initial decision to respond to the original email does not mean that you will publish their guest post. This is only the first step. It’s only a follow-through at this point.

This is what a generic guest post request email looks like:

Subject: Catchy Headline with the word “guest post” in it.

Dear (Blogger’s Name),
(Start with a compliment)
I’m contacting you to submit a guest post to (name of the blog). The post’s headline is (blog title article).
I’ve noticed that articles on this topic are popular with your readers.
(Introduce Yourself)
I’ve previously written for (titles of blogs where you’ve been published).
Here are some links:
Let me know what you think. I’d love to hear back from you!
(Your name)

Email to :